Most recent insights
David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.
Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.
Perianne Grignon, VP Strategy at Mediaocean, with a hot take on the massive shifts the industry is undergoing as omnichannel takes center stage.
A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
A perfect cross-channel marketing strategy enables organizations to create a consistent customer journey across all the marketing or advertising platforms.
Michael Serratore, the new account director for JAPAC, and Jay Smith, the new sales director for JAPAC, are both based in Melbourne, Australia.
The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.
NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
