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Insights

Featured

The Drum
23 Sep 2025

It’s not AI or ads – it’s AI AND ads

Aaron Goldman, CMO, separates fact from fiction while speculating on the future of AI and advertising.
Kristin Sanford
19 Sep 2025

AI Mythbusters: Debunking the biggest AI misconceptions in advertising

Dive into the biggest misconceptions about AI in advertising and what they mean for the industry.
Innovid Logo
Mediaocean Team
09 Sep 2025

Prisma recognized as a Leader in G2 Fall 2025 Reports

26 badges awarded for cross-channel, mobile, social, and video advertising.
prisma logo

Most recent

meta
Kendra Clark
28 Oct 2021

Real-time industry reactions to Meta, Facebook’s big rebrand

Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
nielsen
Jack Neff
28 Oct 2021

Nielsen revenue accelerates despite losing MRC accreditation

CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
trends
Alan Wolk
28 Oct 2021

Hot takes: The hottest trends in measurement

It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.
facebookpapers
Jessica Goodfellow
27 Oct 2021

Facebook papers will not materially impact adspend, experts say

At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
christmas
Hannah Bowler
27 Oct 2021

Brands to spend £1bn more on Christmas advertising this year

Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.
globe
Robin Langford
26 Oct 2021

5 global media trends: Smart TVs soar as market fragments

A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
John Glenday
26 Oct 2021

Smart TV penetration hits 50% for the first time in numerous markets

A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.

conference
Aaron Baar
18 Oct 2021

Advertising Week reflects on adland's many changes during tumultuous period

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.
japachires
Harold Henry
12 Oct 2021

Flashtalking makes two senior hires in Asia

The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.

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