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The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology
Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.
In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.
The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).
Lance steps into TV[R]EV's Thought Leaders Circle and discusses the critical importance of omnichannel advertising.
With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.
Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.
Mediaocean partners with consumer insight specialist GWI to launch new research on engagement at the Euros football tournament.
