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CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.
In the last month alone: Mediaocean acquired ad tech firm Flashtalking. Magnite swooped in for CTV ad server SprinServe. Verve Group owner’s move for Smaato.
“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.
The Flashtalking acquisition's effect on the independent ad server market and whether or not it could presage a Mediaocean IPO.
Q&A with Bill, hot on the heels of Mediaocean's acquiring of adtech company Flashtalking.
"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."
The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.
The deal with Flashtalking comes exactly a year after the acquisition of programmatic buying platform 4C.
Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.
