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CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."
Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.
CMO Aaron Goldman speaks to the potential for social technology to target advertising more tightly than ever.
WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.
Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.
Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.
Mediaocean's Ramsey McGrory speaks to the early days of programmatic and how the industry continues to morph.
Mediatel covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
