Most recent
See the future of Converged TV+Video with a focus on the next 12-18 months.
Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
Investigate the growing importance of digital shelf management for CPG brands.
The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
