Consumer time spent with music videos is growing and evolving as we see consumption shift to digital and connected TV devices. As linear TV audiences continue to decrease, it's clear that a broad video ecosystem provides different opportunities for advertisers to engage with local audiences in new ways.
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As published in AdExchanger on Monday, June 15th, 2020
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.
Today’s column is written by Fraser Woollard, senior vice president of business development at Mediaocean.
Mediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded their partnership to further automate in-flight broadcast campaign validation. This comes at a time when agencies must find ways to be as productive, efficient and flexible to meet the needs of their brand clients.
Mediaocean said it has integrated YouTube into its Spectra platform, giving local media buyers better access to YouTube and add reach to campaigns as viewers shift to digital devices.
Spectra OX/DS users will be able to buy YouTube in more than 200 local markets, which Mediaocean said will bridge the gap between traditional and digital media and add reach to campaigns as viewers shift to digital devices.
There are several unsustainable dynamics that are driving transformational changes. First, with local TV reach decreasing, media buyers must purchase more spots to have the same impact. For any given local tv buy, there is an increased amount of spots and buy lines, which results in increased work for buyers and sellers for the same amount of budget - more work that still isn’t automated..which means more expense.
As originally published in AdExchanger on October 2, 2019.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean.
NEW YORK, NY Sept. 19, 2019 /PRNewswire/ -- Mediaocean and ProVantageX (PVX) today announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process.
