Premium Media 360, the advertising data automation company offering innovative pre-flight and in-flight campaign validation solutions for local broadcast, proudly announces its partnership with Mediaocean, the foundational software provider for the advertising world. The goal of this collaboration is to make media agencies’ local activation teams more nimble, efficient and profitable by automating the identification of campaign transaction errors and facilitating resolution, before the station invoice is created.
NEW YORK – JUNE 13, 2018— ITN Holdings and Mediaocean, the foundational and operational software provider for the advertising world, announced today it has partnered to further buy-sell automation for local broadcast television, using elements of automated intelligence and data-infusion.
BALTIMORE (June 12, 2018) -- Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) announced that its Network ad sales organization, Sinclair Media Networks, has entered into a partnership with Mediaocean, the foundational software platform for the advertising industry, to provide buyers and planners at media agencies greater access to Sinclair’s media offerings through Mediaocean’s Spectra platform. This Spectra National TV integration launched June 22 and will make Sinclair directly accessible to all Mediaocean Spectra users across all six holding companies.
New York, NY, June 7th, 2018 -- Mediaocean, the foundational software platform provider for the advertising world, and Vevo, the world’s leading all-premium music video and entertainment platform, today announced a partnership which will enable agencies to access Vevo’s inventory within Mediaocean’s Spectra platform. By integrating Vevo’s inventory, media buyers are able to better manage digital video campaigns within Mediaocean’s end-to-end media management platform.
April 9, 2018 – Operative, the preferred advertising management technology partner for media companies today announced a groundbreaking partnership with Mediaocean, the leading software provider for the advertising world. This partnership, integrates Operative’s media sales platform with Mediaocean’s buying platform Prisma - used by all major holding companies and independent agencies today. Media buyers and sellers will now be able to transact electronically and seamlessly between these platforms.
As marketers follow the consumers and as more media budgets move digital, the industry has struggled with fundamental transparency issues – supply chain transparency, brand safety, media tracking and measurement, and the advertiser-agency relationship.
To help advertisers more fully automate traditional media management, Adobe Advertising Cloud and Mediaocean today announced a partnership to converge and automate television and video advertising -- including upfront, reserved and scatter buys. This partnership represents the first time an independent marketing stack company has partnered to use Mediaocean’s platforms to manage the television buying process from planning through reconciliation.
NEW YORK, September 25, 2017— Mediaocean, the leading software provider for the advertising world, and AdMore, the nation’s largest programmatic TV advertising platform with more than 1,200 local station and national network television affiliates, today announced a new partnership that will enable more agencies to seamlessly access Admore’s extensive inventory from local cable and broadcast TV stations.
Chicago, IL & New York, NY – September 12, 2017 – Mediaocean, the leading software provider for the advertising world, and 4C Insights (4C), a data science and media technology company, today announced a new partnership to integrate planning, buying, and measurement across social media and linear television for greater insights and return on ad spend (ROAS).
Redwood City, CA – July 12, 2017 – YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, and Mediaocean, the leading software provider for the advertising world, today announced a partnership designed to extend the reach of TV media buying by providing brands the ability to access premium digital video inventory through Mediaocean’s existing TV buying workflow.
