New York – June 22, 2017 – Mediaocean - the leading software provider for the advertising world, and comScore, today announced that comScore demographic data will be available within Mediaocean’s Spectra DS national buying systems for the 2018 Upfronts. comScore is currently available in Spectra OX (national and local) and DS (local) buying systems and will continue to be enhanced to support the integration.
New York, NY & Santa Monica, CA – May 24, 2017 – Mediaocean, the leading provider of end-to-end media management workflow software and VideoAmp, the leading provider of linear TV planning and optimization software, announced a new partnership which creates a fully integrated linear TV planning and optimization solution for the upfront and scatter markets for agencies and brands.
Background
Media companies promote shows on their own networks and affiliates, as well as on a variety of cable channels and social media.
A major broadcast television network was interested in measuring the impact of TV promos and social engagement on driving tune-in and determining if there is an added value in using both together.
Mediaocean was well-positioned to deliver this analysis by combining data across TV and social media.
New York, NY – Oct. 5, 2016 – Katz Broadcasting, which owns and operates the two fast-growing emerging broadcast television networks Grit and Escape, and Mediaocean, the leading software platform provider for the advertising world, today announced a partnership enabling agencies to access both Grit’s and Escape’s inventory within Mediaocean’s media management platform, Spectra.
Impactful and resilient, traditional TV advertising still achieves record revenues according to Thinkbox, retaining its appeal despite the rise of new channels.
NEW YORK – June 23, 2015 /PRNewswire/ -- Mediaocean, the leading software platform provider for the advertising world, and Cox Reps, the leading diversified, cross-platform seller of local advertising, today announced a partnership that will give media buyers access to local market level digital inventory to complement traditional TV buys within the same platform.
New York, NY – June 2, 2015 – Bounce TV, the nation’s first and only broadcast television network designed for African-American audiences, and Mediaocean, the leading software platform provider for the advertising world, today announced a partnership enabling agencies to access Bounce TV’s inventory within Mediaocean’s media management platform, Spectra.
PORTLAND, OR (FEBRUARY 26, 2015) – Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced its television measurement ratings can now be used as a currency in Mediaocean’s Spectra OX Spot and Network platforms, leading media buying tools for the advertising industry.
SAN MATEO, Calif.--AOL, FreeWheel, and Mediaocean today announced a partnership which, upon implementation, will allow AOL to enable marketers to extend their existing television buying workflow and systems to reach target audiences at scale across premium digital video inventory. The announcement was made on stage by AOL, FreeWheel and Mediaocean at AOL’s Digital Content NewFront in New York City.
