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What
Earlier this week, we announced that Mediaocean has accelerated our product transformation into an omnichannel advertising platform. As part of the process, we developed a new product paradigm and introduced a new brand identity.
New York, NY - March 22, 2021 - Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform.
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November 10, 2020 – Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean, the mission-critical platform for omnichannel advertising, today announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising.
Challenge
A nationwide seafood restaurant teamed up with their media agency to develop a holistic video strategy that would drive foot traffic to restaurants. The team wanted to extend the reach of their linear TV investment by finding under-served TV audiences and cord-cutters in the OTT/CTV space.
