CHALLENGE
Cow & Gate, a leading UK baby food and milks brand, needed to control spend at a creative level to ensure their many lines of business received balanced budget and visibility. Previously using campaign budget optimization for Facebook, the budget distribution was uneven across products, however that spend did not reflect business priorities.
SOLUTION
Online payment system, PayPal, worked with Socialyse to enhance its marketing program and increase brand engagement by aligning social and TV content. The aim of this campaign was to increase awareness and engagement. PayPal had a partnership agreement with Channel 4 around specific TV programs and wanted to promote relevant social content at the same time these TV programs aired.
NEW YORK – (June 30, 2020) – The NBCUniversal Owned Television Stations’ division has entered into a multiyear partnership with Mediaocean to help advertisers access NBC Spot On’s inventory through Mediaocean’s Spectra platform. NBC Spot On is the Owned Stations’ division advanced video advertising business designed for local/regional CTV and OTT advertisers. Effective immediately, advertisers can buy NBC Spot On’s inventory across 100% of U.S. DMAs and NBC Sports Regional Networks.
Mediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded their partnership to further automate in-flight broadcast campaign validation. This comes at a time when agencies must find ways to be as productive, efficient and flexible to meet the needs of their brand clients.
A leading home appliance brand partnered with Mediaocean to assume responsibility for, and increase success of, their Amazon advertising with the help of the Enterprise Activation team. With 60+ campaigns being maintained for Amazon, and 16K+ keywords being optimized, the brand was facing nearly 24 hours per week for strategy and optimization.
A leading tech company teamed up with their media agency, Mindshare, to try to reach an audience likely to convert and drive website traffic during the hectic Cyber 5 shopping period. The team needed to scale and retarget their campaign to reach qualified, persona-based leads that would engage with their site.
Telenor Pakistan, Pakistan’s 2nd largest Telecommunications and digital service provider, worked with their digital media agency, OMD, to innovatively sell their ‘data bundle’ online during the 2019 Cricket World Cup. The team wanted to drive engagement and reach their target audience of cricket-loving, smartphone-obsessed, GenZ’s.
Mediaocean — New York (January 29, 2019) - Mediaocean, the system of record for the advertising world, today announced that it has expanded its European operations with the acquisition of MBS, a French media management software provider.
Mediaocean said it has integrated YouTube into its Spectra platform, giving local media buyers better access to YouTube and add reach to campaigns as viewers shift to digital devices.
Spectra OX/DS users will be able to buy YouTube in more than 200 local markets, which Mediaocean said will bridge the gap between traditional and digital media and add reach to campaigns as viewers shift to digital devices.
NEW YORK, NY Sept. 19, 2019 /PRNewswire/ -- Mediaocean and ProVantageX (PVX) today announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process.
