Challenge
Nearly 85% of consumers reach for their phones during TV commercial breaks. Woodford Reserve wanted to capture the attention of these second-screen viewing consumers to extend the reach and awareness of its Kentucky Derby sponsorship. Using Twitter video ads, Woodford Reserve’s agency, Spark Foundry, sought to deliver on this goal while maintaining efficient costs.
NEW YORK, NY, June 27, 2019 – Mediaocean and Operative have announced the next step in their partnership to create an integrated and electronic buying and selling process for agencies and publishers. Starting August 1, 2019, participants that have implemented the software will be able to use the system free of charge for three months. NBCUniversal and several media agencies within major agency holding companies, have already committed to the pilot and will begin integrations in late spring.
Premium Media 360, the advertising data automation company offering innovative pre-flight and in-flight campaign validation solutions for local broadcast, proudly announces its partnership with Mediaocean, the foundational software provider for the advertising world. The goal of this collaboration is to make media agencies’ local activation teams more nimble, efficient and profitable by automating the identification of campaign transaction errors and facilitating resolution, before the station invoice is created.
Chief Revenue Officer of Mediaocean Ramsey McGrory interviewed marketing leaders to discuss the debate over in housing versus outsourcing at the Festival of Media Global Awards. McGrory discusses the transformative change that is occurring at every level of media and emphasized the need for collaboration between agencies, vendors and publishers.
Background
Boost is a UK energy provider known for their pay-as-you-go energy plans. Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.
New York, NY – May 16, 2019 - Syncbak, the world leader in live local OTT, today announced a partnership with Mediaocean, the foundational media operating system that powers the advertising world. The partnership gives traditional media buyers an exclusive opportunity to purchase live and on-demand local broadcast streaming inventory on the same platform they use to place traditional over-the-air linear buys. The move comes as advertisers look for opportunities to follow viewers who are cutting the cord, no longer accessible to brands via linear ad buys.
NEW YORK, April 9, 2019 /PRNewswire/ -- Extreme Reach, the complete creative asset management platform for the ad industry, and Mediaocean, the world's foundational media software company, today announced that the successful deployment of the two companies' integrated product suite has resulted in considerable workflow improvements for one of their biggest customers.
Background
Unilever Wall’s, a leading ice cream brand in Pakistan, is a dominant market leader with over 65% market share in the ice cream category. While the ice cream market appears saturated, the snacking industry has demonstrated exponential growth over the years. Snacking industry is valued at over €1.1B, posing a huge opportunity for Wall’s to flex its muscle in the snacking market and gain share, which is currently at 15% in the snacking universe. Out of biscuits and chips, biscuits are the more popular snacks with over 40% market share.
Background
An American coffee company and coffeehouse chain, the brand operates over 26,000 locations across the world.
Challenge
The coffee brand has always believed in the importance of social advertising to increase its awareness. As a result of its always-on social presence, the brand consistently needs new and innovative solutions for reaching their target audience with the most relevant creative. Its media agency, Manning Gottlieb, looked to Mediaocean for targeting recommendations for the U.K. launch of one of its iconic seasonal products.
