NEW YORK – JUNE 13, 2018— ITN Holdings and Mediaocean, the foundational and operational software provider for the advertising world, announced today it has partnered to further buy-sell automation for local broadcast television, using elements of automated intelligence and data-infusion.
BALTIMORE (June 12, 2018) -- Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) announced that its Network ad sales organization, Sinclair Media Networks, has entered into a partnership with Mediaocean, the foundational software platform for the advertising industry, to provide buyers and planners at media agencies greater access to Sinclair’s media offerings through Mediaocean’s Spectra platform. This Spectra National TV integration launched June 22 and will make Sinclair directly accessible to all Mediaocean Spectra users across all six holding companies.
New York, NY, June 7th, 2018 -- Mediaocean, the foundational software platform provider for the advertising world, and Vevo, the world’s leading all-premium music video and entertainment platform, today announced a partnership which will enable agencies to access Vevo’s inventory within Mediaocean’s Spectra platform. By integrating Vevo’s inventory, media buyers are able to better manage digital video campaigns within Mediaocean’s end-to-end media management platform.
Background
Kraft Heinz is one of the largest food and beverage companies worldwide with a rich history in the UK. They are dedicated to providing premium, nutritional, great tasting products that can be enjoyed at a variety of meal times in any location. As the weather gets colder and winter grips the UK, Kraft Heinz sees this period become a key consumption time for one of its most loved, core products: Soups.
April 9, 2018 – Operative, the preferred advertising management technology partner for media companies today announced a groundbreaking partnership with Mediaocean, the leading software provider for the advertising world. This partnership, integrates Operative’s media sales platform with Mediaocean’s buying platform Prisma - used by all major holding companies and independent agencies today. Media buyers and sellers will now be able to transact electronically and seamlessly between these platforms.
Background
Guide Dogs is a charity committed to ensuring people who are blind or partially sighted enjoy the same freedom of movement as everyone else. The period leading up to Christmas is a key fundraising time for Guide Dogs. Their media agency, MC&C, wanted to boost puppy sponsorships during this period.
To help advertisers more fully automate traditional media management, Adobe Advertising Cloud and Mediaocean today announced a partnership to converge and automate television and video advertising -- including upfront, reserved and scatter buys. This partnership represents the first time an independent marketing stack company has partnered to use Mediaocean’s platforms to manage the television buying process from planning through reconciliation.
Background
OVO Energy is an energy supply company that works with an agency, Merkle|Periscopix, to manage it social practice. As a growing business in the UK, OVO Energy leans on social to help reach new potential customers.
NEW YORK, September 25, 2017— Mediaocean, the leading software provider for the advertising world, and AdMore, the nation’s largest programmatic TV advertising platform with more than 1,200 local station and national network television affiliates, today announced a new partnership that will enable more agencies to seamlessly access Admore’s extensive inventory from local cable and broadcast TV stations.
Chicago, IL & New York, NY – September 12, 2017 – Mediaocean, the leading software provider for the advertising world, and 4C Insights (4C), a data science and media technology company, today announced a new partnership to integrate planning, buying, and measurement across social media and linear television for greater insights and return on ad spend (ROAS).
