MTV wanted to create awareness and increase reach across the UK to promote Just Tattoo of Us. The show puts relationships to the test by asking pairs of friends, family members, and couples to design tattoos for each other — but they only see the final designs once they’re inked on each other’s bodies and it’s too late to walk away. PHD, MTV’s media agency, wanted to reach the most relevant audience by targeting fans of similar MTV shows.
Redwood City, CA – July 12, 2017 – YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, and Mediaocean, the leading software provider for the advertising world, today announced a partnership designed to extend the reach of TV media buying by providing brands the ability to access premium digital video inventory through Mediaocean’s existing TV buying workflow.
New York – June 22, 2017 – Mediaocean - the leading software provider for the advertising world, and comScore, today announced that comScore demographic data will be available within Mediaocean’s Spectra DS national buying systems for the 2018 Upfronts. comScore is currently available in Spectra OX (national and local) and DS (local) buying systems and will continue to be enhanced to support the integration.
In mid-2016, Pinterest rolled out a new set of targeting opportunities—audiences. Now in addition to targeting Pinners’ interests, search keywords, devices, or locations, advertisers can hone in on their targets with greater precision enabled by combining their own customer data with Pinterest campaign insights. The advanced audiences released by Pinterest last year include:
New York, NY & Santa Monica, CA – May 24, 2017 – Mediaocean, the leading provider of end-to-end media management workflow software and VideoAmp, the leading provider of linear TV planning and optimization software, announced a new partnership which creates a fully integrated linear TV planning and optimization solution for the upfront and scatter markets for agencies and brands.
National CineMedia (NCM), America’s Movie Network, has partnered with Mediaocean, the leading software provider for the advertising world, to enable agencies to execute convergence buys with NCM’s premium video cinema advertising inventory and Spot TV.
NCM’s integration into Mediaocean’s Spectra Local Broadcast systems now allows users to seamlessly purchase NCM cinema inventory throughout the advertising cycle – including planning, buying, RFPs, and billing – by full DMAs in 97 markets across the country.
Today, brands are in an epic battle for consumer attention with 85% of people using other devices while watching TV. More channels and screens for consuming content have made it more difficult than ever before for brands to make an impact.
OBJECTIVE
Nice’n Easy, Clairol’s leading hair colour brand, needed a scalable solution to create awareness and increase reach across the UK. Their media agency Performics wanted to find a way to cut through the noise and stand out to engage with a female 30+ audience.
SOLUTION
IRVINE, CA – December 8, 2016 – AerServ, a mobile video supply side platform providing high quality, mobile-first video mediation, today announced a partnership with Mediaocean, the leading software provider for the advertising world. This partnership provides local broadcast buyers a mobile device audience extension that reaches millions of mobile smartphone and tablet users.
New York, NY – Oct. 5, 2016 – Katz Broadcasting, which owns and operates the two fast-growing emerging broadcast television networks Grit and Escape, and Mediaocean, the leading software platform provider for the advertising world, today announced a partnership enabling agencies to access both Grit’s and Escape’s inventory within Mediaocean’s media management platform, Spectra.
