Upfront negotiation season is here. Time to review the state of play in converged TV dealmaking. Get ready for exclusive conversations with senior executives about the industry's shifting measurement paradigm, new agency buying structures, and seller strategies driven by data and innovation. Plus, we’ll read the tea leaves on where spend is heading from the world’s biggest advertisers.
Agenda
The Future of TV: Embracing Disruption
Advertisers and media publishers must be willing to try new tactics and alter existing strategies to take full advantage of TV's reinvention. Addressability and innovative ad formats are some of the exciting new opportunities in the evolving TV landscape. Join Erin Firneno VP of Business Intelligence at Advertiser Perceptions for a fast-paced presentation on the opportunities in the new TV landscape including addressability in TV advertising, the digitization of TV and predictions for the 2022 upfront market.
- Erin Firneno
VP Business Intelligence, Advertiser Perceptions
Living With Permanent Fragmentation
This panel features agency and broadcast leaders discussing the challenges and opportunities posed by "permanent fragmentation." Learn how to thrive in a multi-currency, multi-ID landscape spanning linear and streaming television.
- Kelly Abcarian
EVP Measurement & Impact, NBCUniversal - Mike Fisher
VP Advanced TV & Audio, Essence Global - Kelly Metz
Managing Director Advanced TV Activation, Omnicom Media Group - Jeanine Poggi (Moderator)
Editor, Ad Age
Bringing TV into the future: How do we get from there to here?
- Michael Tuminello
VP of Strategy, Mediaocean
Speakers
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