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"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.
Gartner 2021 Hype Cycle for Digital Advertising highlights peak expectations for over-the-top TV advertising.
Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
A reminder of the importance of simply listening to people's stories without putting your own lens on anything.
You may have noticed some of the changes we've been making at Mediaocean, and it's just the beginning.
Mediaocean Director of Development Elena Ratinov reflects on her experiences and the importance of gender parity in the workplace.
We’re backing up the media’s coverage of holiday ads with Mediaocean's insights on social lift and sentiment.
